The Value of Eco-Reps

As we near the end of the 2010-2011 academic year, it's nice to reflect on what we've accomplished as a team. Something I've been thinking about recently is: What are some of the benefits that Eco-Reps generate at UVM? These benefits could be to fellow students, UVM staff, UVM administration, Vermont citizens...

Think beyond just traditional monetary measures. The value of the service you all provide could be thought of in terms of students gaining new knowledge, the university lessening its environmental impact, or residential halls enjoying increased social capital (such as greater community involvement or interaction among peers living together on campus).

Transportation Education

What are a couple key points regarding alternative transportation at UVM that you think should be part of educating your peers? How might you highlight environmentally friendly options for getting around Burlington, or for getting to and from Burlington?

For example, you might consider how to frame messages about the environmental impacts of different modes of transportation, or the financial costs of operating and maintaining a personal vehicle. Include a little research in your response, and of course cite any sources of information.

Climate Optimism

The messages often associated with climate change can be gloomy and negative. How might we communicate positively about climate change issues? Identify 2 aspects of dealing with climate change that paint a hopeful (rather than a doomsday) picture.

For example, climate change represents a truly global challenge and thus an opportunity for international cooperation on an unprecedented scale. The negotiations, policies, and institutions being developed to cope with climate change both within and between nations could lead to a more conscious, respectful global society. Also, the threat of climate change is fueling a shift to cleaner sources of energy with potential for less overall pollution (beyond just greenhouse gas emissions) and a cleaner, healthier future.

Motivators and messages

Have a look at the previous Community Based Social Marketing post and review the comments.

In your own experience, what motivates you in choosing to adopt an environmentally responsible behavior (for example the choice to compost, bike instead of drive, take shorter showers, etc.)? Motivators might include social norms, personal beliefs, monetary cost...

Have you come across certain environmental messages that resonate with you, or messages you can't stand?

Interesting facts about water

Eco-reps~

Please look up an interesting fact about water, ranging from its chemical structure/properties to why its so important? Or what role it plays in the future?

Record where you found the information (book, internet site, youtube, etc.).

Happy hydration!

Ky

New Blog on Community Based Social Marketing

Hey ERs!

Please look up 'community-based social marketing' on Google. Respond with 3-4 sentences

about what CBSM is, an example of how CBSM was used, and how you think it might help with a specific Eco-Rep action.

You will be brainstorming ideas with your campus on Monday!

Getting Down with Sustainability-Blog Meets Blog

Eco-Reps~

I would like you to find a Sustainability blog online. Write a brief description of the blog site, pros/cons about the site, and if you would recommend the site to someone who knows nothing about Sustainability.

Happy writing!

Ky